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New product launches accounted for 30% of growth in the global oral care sector during the past three years. Here's how Unilever is capitalizing on the trend.
April 22, 2025
By: TOM BRANNA
Editor
New product launches accounted for 30% of growth in the global oral care category during the past three years, according to Unilever. To take advantage of the momentum, Unilever rolled out formulas that improve gum health, whiten teeth and bring beauty to the oral care aisle. It’s all part of Unilever’s overall strategy to bring premium, science-backed innovations to make its power brands desirable at any scale, according to company executives. According to Gaurav Datta, global VP...
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